Final Kaleidoscope Logo
My design started as an idea from another class I’m in this semester, PR 412. As I mentioned in my previous post the class is based on the creation of a PR campaign over the course of the entire semester. In my group we named our agency Kaleidoscope. I wanted to create a logo for our campaign materials.
I started by creating rounded rectangle shapes and filling them with a solid color. The colors I selected are primary colors to show simple elegance. I added a layer on top of each rounded rectangle to create depth to the logo. In my first draft I there were more colors but from the comment left by brettgleason509 I gained the confidence I need to change that aspect of my logo. The other comments alluded to applying an effect to meld the rounded rectangles together for a more attractive logo. I agreed with them but was stumped when it came to the execution.
I began searching through all the effects and tried a lot of interesting effects that didn’t quite work. Then I found the Zig Zag effect. I selected all of the rounded rectangles and applied the effect, I loved it. The effect made my logo feel even more like an actual toy kaleidoscope! The finishing touch was to add a letter ‘k’, I wanted to use a lower-case letter to be less abrasive. I also wanted to show that through the curvy font.
The final touch was a light-grey drop shadow I sent to the front of the logo and gave a radial gradient. I believe this helps to bring the logo together.
The comments were really helpful and I enjoyed using Illustrator. Photoshop was a lot harder for me but I’m still using it to help fine tune my skills. All of these new skills will help me in my future career and more importantly in my life after graduation!